NIKE // RISE AS ONE

 Nike Basketball Rise As One Lookbook and 21 Mercer NYC build-out for March Madness.

An ad that's a book? WHATTT?

That's exactly what we made.

I wrote the campaign manifesto along with each school's unique tagline. To make this thing really come to life, I researched and wrote about the history of each school's mascot, student section, home arena, and led the creative for the "Fan Tactics" section. My duties also included writing interview questions for Kyrie Irving and doing all the statistical research for each team’s graph that was representative of how far they went in the tournament since the beginning of the NCAA.

Basketball nerds, rejoice!