Burger King // Turning Their Tweets Against Them
In 2017, Wendy's, discontinued their beloved spicy nuggets. And no, they weren't trolling (surprising, we know).
For the next six months, Twitter was buzzing with spicy nugget fans begging, bribing, and boisterously crying in emoji speak
@Wendys to bring back their spicy nuggets.
So we took those tweets directed at Wendy's and promoted them on Twitter to launch Burger King's Spicy Nuggets.
AWARDS
2018 Cannes Lions - 7x Shortlists
AICP Next - Winner
D&AD - Graphite Pencil
Effies - Winner: Media Idea Category
Andy's - Gold
Webby - Winner: Real-Time Response
Clios - 2x Bronze: PR, Social Media
DIGIDAY - Best Product Launch
London International Awards - Digital Retail Finalist
Shorty Awards - Bronze: Real-Time Response
Hatch Awards - 2x Gold, Silver