BURGER KING // REAL MEALS
No one is happy all the time. And that's ok.
Now more than ever, social media perpetuates an underlying and unhealthy pressure to always appear blissful, refined, and curated.
So in an effort to destigmatize conversations around mental health, we partnered with Mental Health America to create a collection of meals that invited people to choose the one that best reflected how they felt. And happy isn’t one of them.
AWARDS
2021 Clio Awards - Silver in partnership/co-creation + Shortlist in multi-platform
2021 Cannes Lions - 2x Shortlists: Brand Activation, 1x Shortlist: Corporate Purpose & Social Responsibility
2020 Andy Awards - Gold in Bravery: Idea
2020 One Show - 6x Shortlists