Nike // get to work
Throughout the campaign process, I served as the primary copywriter, writing a campaign manifesto with a leading campaign tagline, along with product taglines for Nike's tier one products where the "Impact Ready" tagline was born.
Was a key creative contributing to the overall direction of the campaign's voice, look and feel, and the ISPO booth design.
GET TO WORK
We didn’t just stumble into this…
Our stripes were earned through broken bones,
blown out knees, 50 takes for one stomped landing
& 20 hours waiting out a storm for the perfect shot.
We got here by finding our own lines, dropping in,
grabbing a shovel, and getting to work.
WHY DO WE DO IT?
We do it because we love it, maybe even hate it so
much we can’t be without it. We do it to pave our
own path and define ourselves.
To make progression our boss.
We do it to change the conversation, change
what’s possible, and push it further.
WE DO IT TO ANSWER TO NO ONE…
